Ford Focus -AI Instillation

Initially we were tasked with offering up location ideas for this AI instillation for Ford. These needed to be iconic, high footfall locations in major cities in the UK, France, Germany, Italy and Spain. Once potential locations had been identified we were asked to secure permissions for the instillation; a 25m long, 5m high build, with LED capabilities.

We then became deeply involved in the London & Berlin instillations.

Challenge: Finding the iconic locations is easy although with such an open brief almost any major city could be considered. Getting permission to install it wasn’t quite so simple with much higher levels of permission needed than normal.

---

Prod Co: Imagination
Location Supervisor: Luke Jackson